We’re Incredibly Proud to Unveil Our New Brand Identity

We’re Incredibly Proud to Unveil Our New Brand Identity

14 years experience | 18 developments successfully mobilised

PRIMO RESIDENTIAL

At PRIMO HQ we’ve been busy; upskilling our staff and investing in the latest PropTech infrastructure. All in readiness for the new world order the Renters’ Rights Act presents. Alongside our internal ‘upgrades’ we’ve invested in a shiny new website to support a rebrand. However, it’s not just any shiny new website, the website reflects our evolution as a professional property management company with a UK-wide portfolio of PRS and PBSA developments. Woven through our new website is our ‘family’ ethos, the importance of our investor landlord clients and our desire to ensure a positive residential experience for all tenants.

Our raison d’etre 14 years ago was to ensure the investor landlord journey was ‘stress-free’ following purchase from our partner, FORSHAW. This included providing free handover, organising furniture installation, supplying key rent appraisal data and offering guidance to new landlords – we continue to do this and more.

Collaborating with our strategic partner, FORSHAW, we’ve mobilised and let 18 new developments. Further, we continue to act on behalf of those original investor landlords whilst providing good rental properties to our PRS and PBSA tenants.

The road hasn’t been easy, with the UK lettings industry characterised by increased operational complexity influenced by:

  • Fiscal and tax upheavals for landlords
  • Regulatory and legislative overhauls
  • Supply, demand and market saturation
  • Environmental and property standard pressures
  • Macroeconomic and social pressures (including a global pandemic!)

But here we are – PRIMO RESIDENTIAL (formerly known as PRIMO PROPERTY MANAGEMENT) ready and equipped to comply with the Renters’ Rights Act framework, providing peace of mind to both our investor landlord clients and our tenants.

Our experience means you’ll be in safe hands – whether we’re renting out your property or providing you with a new home. We’ve looked after thousands of PRS tenants and PBSA (Student) tenants over the last 14 years and have membership and guidance from key industry bodies to support our service delivery and compliance obligations.

Want to know more? Take a look at our shiny new website containing information about our property portfolio, our services for landlords and tenants but crucially, we hope you ‘get’ our ethos. We’re not ‘corporate’ – we’re ‘family’ – we care, and that means you can be sure you’re in safe hands.

If you’re a landlord (with a small or large portfolio) and you’re overwhelmed by the legislative changes of the RRA, or a tenant looking for a well-managed rental home – get in touch. The PRIMO RESIDENTIAL team will be happy to help.

Want to find out more about our Landlord Service?
Take a look at our Landlord Investment Brochure:

Primo Residential investment landlord brochure 3D graphic
New Landlord introductory offer. 8.5% of Gross rental Income.
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